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Drag and Drop Website BuilderDescription: The Department for Student Support (DSS) allows students to apply for grants, bursaries, and rebates on their website. In the past, many students had issues with the website's application process resulting in high drop-out rates and many session timeouts. Thus, changes were made on June 8, 2019 intended to improve user experience. This data visualization illustrates the results of the web page change on user experience (UX).
Tip: To analyze the impact of the web page change on conversions, hover over the 'Conversions by Date' line chart to view the number of conversions and the conversion rate across each day. To analyze the impact of the web page change on session timeouts, hover over the 'Session Timeouts by Date' line chart to view the number of session timeouts and the session timeout rate across each day. Finally, the date range can be adjusted to view only data prior to June 8 which can then be compared to data from June 8 and onwards.
Conclusion: Overall, the Department for Student Support (DSS) website change has definitely improved user experience (UX). Specifically, the number of timeouts have decreased significantly from an average of 65 per day to 20 per day. In addition, the number of successful submissions has nearly doubled from an average of 60 per day to 110 per day.
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