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Website Building SoftwareDescription: The data visualizations below illustrate customer demographic and segment information for the bike company Sprocket Central Pty Ltd. These dashboards can be used to predict which new customers will generate the most profit for the company.
Tip: To determine which new customers to target, select specific demographic groups and see what types of products they typically buy. For example, try selecting New South Wales (NSW) on the Location Map and compare it to Queensland (QLD). You will notice that the Solex brand is popular in New South Wales, but the WeareA2B brand is more popular in Queensland.
Conclusion: Most of Sprocket Central Pty Ltd's profits come from women in their 40s, who are mass customers in the New South Wales (Australia) area, working in the financial services, manufacturing, or health industry.
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